5 Tips for finding the best design agencies

Created at
February 3, 2021

5 Tips for finding the best design agencies

Are you in the process of starting a small business and looking for the right web design agency to partner with? It can be tough to know where to start, especially when it comes to finding the right fit for your company. 

Good graphic designers are a dime-a-dozen these days. How do you separate the cream of the crop from the rest? Follow these 5 tips for finding the best design agencies, and you'll be on your way to finding the perfect partner for your next branding or web design project.

Research the company's work According to your Need

It's important that you take the time to research any good web design agency you're considering working with. Not all agencies are created equal, and some specialize in different areas of design than others. Make sure the agency's portfolio aligns with your needs and reflects the kind of work you'd like them to produce for you.

Pro-Tip: If you're not sure what you need, look at some of the best branding or web design projects from last year. The agencies behind those projects will be a good fit for your needs.

Communication

Unlike in some other industries, good communication is key in design. You need to trust your agency partner with your vision, and they need to be able to understand what you're looking for. Be sure to ask lots of questions during the initial consultation and keep the lines of communication open throughout the project.

Look at their portfolio online.

Would you hire an accountant without looking at their resume? Probably not. The same goes for hiring a design agency - you need to see their work before deciding. Most agencies have a portfolio on their website, so take some time to browse through it. If you like what you see, reach out and schedule a consultation.

However, an extraordinary portfolio doesn't always mean a great agency. Sometimes agencies will take on projects they're not a good fit for in order to beef up their portfolio. So, don't just rely on the portfolio alone - use it as one of many factors in your decision-making process.

Design Experience in Relevant Domain

Agency's experience should be relevant to design needs; else, it will be a total waste of time and money. For example, an eCommerce store will need a graphic design agency with tons of experience designing and developing for Shopify stores.

A good starting point is to ask the agencies you're considering for their client list - this will give you a good idea of the kinds of businesses they typically work with.

Although you can also get this idea from their portfolio - most agencies will list their past clients on their websites.

Get an estimate or quote in writing before hiring web design companies

When you're ready to hire a design agency, be sure to get an estimate or quote in writing. This will protect you from any unexpected costs down the road.

It's also a good idea to have a signed contract outlining the project scope, timeline, and payment schedule.

Conclusion

It is important to do your research before hiring a design agency. Researching their work, asking them questions about what you need, and looking at the portfolio online are all very helpful in narrowing down which one might be right for you. Remember that not every company specializes in different areas of design than others like brand logo design, etc, so make sure they have experience with whatever domain you need help with and have in-house web designers.

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